Top 5 Social Apps Performance in Europe Q2 2023

In Q2 2023, Europe's top social apps exhibited diverse trends in downloads, revenue, and active users, according to data from Sensor Tower.

TikTok demonstrated a robust performance in revenue, starting the quarter with $9.0M and peaking at $10.3M in the week of June 19. Weekly downloads fluctuated slightly, reaching a high of 1.9M in the week of June 5. The app maintained a steady increase in active users, culminating at approximately 200.9M by the end of June.

Instagram saw a significant revenue spike in the week of May 22, hitting around $207K, with another peak of $223K in the final week of June. Weekly downloads remained relatively stable, with numbers hovering around 1.4M throughout the quarter. Active users showed a slight upward trend, ending the quarter at about 197.7M.

Facebook experienced a steady revenue increase, peaking at approximately $232K in the last week of June. Weekly downloads were consistent, averaging around 1M. The platform maintained a high level of active users, with numbers consistently around 273M throughout the quarter.

Likee - Short Video Community faced a decline in revenue, dropping from $55K at the beginning of the quarter to around $35K by the end of June. Downloads fluctuated, with a peak of 457K in the week of June 5. Active users showed a slight decrease, ending the quarter at approximately 14.5M.

Finally, X saw a varied revenue trend, peaking at around $166K in mid-April and closing the quarter at $165K. Weekly downloads were highest in early May at 644K, while active users remained stable, ending June at approximately 54.7M.

For more detailed insights and data, visit Sensor Tower.